A sales channel is a store, a wholesaler or a web shop that has contact with customers. It is a way to distribute your goods or service to customers. .
The most valuable asset a company can have is direct contact with customers. Without customers no business even if you have the best product.
In Brazil they produce many interesting things, such as quality footwear made of soft plastic. You have found a great pair of ballerina shoes and a pair of high-heeled shoes in bright colors that you want to import into your country.
Which sales channel can you use to sell your ballerina and high-heeled shoes? For example:
If you long to build a brand for Brazilian shoes, you need to develop your own sales channel. It takes time, but you will get to own something valuable.
Before you purchase or produce a container full of a really exciting product, ask should ask yourself:
Here is a distribution model to consider. The closer you are to the customer the better:
Many entrepreneurs want to sell their product or service directly to their customers. In doing so, you score the full profit yourself without having to split it between one or more intermediaries.
There is a tendency towards
direct sales to consumers, but to a newly established company a hook-up with one
or more distributors could be a wise decision.
A distributor/liaison can take some costly tasks off your shoulders.
Which channels will you use to sell your product?
- asked by a clever consultant