Today it is quite common to have print outs from the internet, presenting the product or service, or even just wording on the business card stating that all information can be found on the company´s website.
Your new business can save at lot of money using the principle of:
If you make your website the place where all new and old information are stored there will never be any obsolete information in circulation.
You can even print nice product information direct from the website if you need to bring paper presentation to a sales meeting.
However, some companies - depending on the line of trade - must produce four coloured presentation folders. If not, the company will not be recognised as a professional trade partner.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
- Peter Drucker, American management consultant