A sales letter is a powerful and direct way of communication. You are getting close to your customers, thus making a base for sales. A sales letter can be sent as a letter, a flyer or an e-mail.
Furthermore, it is a marketing advantage, as you are able to approach potential customers without your competitors’ knowledge.
Before mailing a sales letter, it is important that you have gathered as much information on the customer as possible. The greater knowledge you have of a potential customer, the better.
To optimise your sale tenfold you must the possible customer when the sales letter is received.
If you send an unsolicited sales letter, you know that your letter is just one of many. Therefore, make sure that the recipient will be interested in your particular letter. The AIDA model is a template that can meet that goal.
The AIDA model can be used for any instance where you want to catch the attention of people. Use it for advertisements, signposts or a page on your web site.
The AIDA model consists of four elements and they must all be present in the sales letter:
You are a web developer and know that within the next years all web sites must be responsive - responsive means that a web site can be viewed on PC, tablets and smartphones.
How can you create a sales letter that sells the service “to create responsive web sites?” For example
This could be the sentence that caches the CEOs attention: "40% is a lot, why?" His is ready to read more
Now there is awareness and interest in the problem.
If the problem is perceived by the customer he´ll hopefully want to correct it. And your company must be the one to do it.
It´s always great to save money and maybe this company will contact you today because the manager wants to save $ 850?
You should always
contact the potential customer by telephone. It increases the success rate by
20% or more. A mail or a letter without a telephone call afterwards gives a
response of about 1% ort less.
If you have more money than brains you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.
- Guy Kawasaki, Author of The Art of the Start