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How to Open a Webshop

Download the book How to open a Webshop. It gives you the overview.

To be online and to shop online is increasingly getting common. In the Scandinavian countries 95 % of the population is online.

In the years to come a considerable part of the world population gets access to the online possibilities. And they will use them.

Go for a webshop

Start today to get familiar with sales from webshop. Read the booklet and you will be on top of the challenges you meet. The booklet: How to Open a Webshop is a well designed PDF-document of 20 pages.

Try out your own webshop for free

Some webshop hosting companies give you fourteen days free trial so set up your webshop and see how it works. It is the best way to learn how to manage a real life webshop - also called eCommerce Store. Go for the offer at the bottom of the page.

Download free webshop book

Before you start exploring the free webshop and shopping cart do read the booklet How to open a webshop.
Download webshop book as a free PDF document.


Content: How to Open a Webshop

WHAT DO YOU WANT TO SELL?
- Distribution
- Old knowledge In new surroundings
- Think global
- Everything can be sold

COMMERCIALLY VIABLE

WHO ARE YOUR CUSTOMERS?

HOW DOES A WEBSHOP FUNCTION?
- The shopping area
- The shopping cart area
- The payment area
- Choose a webshop system

A PRE-DEFINED WEBSHOP
- Shopping area
- Shopping cart
- Pros and cons
- Price

THE PAYMENT AREA
- Cash on delivery and Bank transfer
- A national credit cart solution
- International credit cart solutions
- Price structure with the use of credit card
- PayPal and others

DEVELOP YOUR OWN WEBSHOP
- Examples
- Mixed systems
- Hire software developers
- Pricing

MARKETING OF THE WEBSHOP
- The product in the webshop
- Domain
- Can Google find your web site
- Link cooperation
- Google AdWords
- Directories
- Newsletters
- Send to a friend
- Be referred to in the press
- Analysing your effort

80 / 20 RULE DOES NOT APPLY FOR WEB SHOPS

DISTRIBUTION OF SOLD PRODUCTS
- From one to 10 orders
- Distribution is a sales parameter
- Make it easy for yourself

BUDGET FOR A WEBSHOP
- Establishing budget
- Operating budget for a year
- Make your own operating budget


Chapter one: What do you want to sell in webshop?

To sell goods and services from a webshop is in many ways similar to sales from a shop in a shopping street:

  • Do you have the possibility to produce or purchase your product or service?
  • Can you get enough customers who will buy your product or service?
  • Do you make enough money by selling your product or service to cover expenses and give yourself a profit?

Without investigating the above basics business questions thoroughly it would be risky business to open a webshop.

Distribution

The biggest difference between sale from a physical shop and a webshop is the way in which the product is distributed. The customer no longer gets to your shop and asks: "Could I have a look at that one over there?"

The customer sits behind a computer somewhere in your own country. Or maybe in another country if you have created your shop in such a way that it appeals for international customers.

The direct contact to the "no name and no face customers" around the country or around the world gives the webshop owner an interesting challenge but also unlimited possibilities.

Old knowledge in new surroundings

Those who grew up in a time when personal contact was a key element in a sales situation should learn to use their "old knowledge" in our new internet times. If they do they will find some brand new possibilities for reusing there knowledge.

An example is the elderly car sales manager for a well respected automobile firm. He had profound knowledge of the car market and knew that the car purchase price in his country was lower than in the surrounding countries.

He also knew that car dealers in the country had difficulties selling old models when new models were introduced.
With this knowledge he used the internet to sell yesterday´s car models to surroundings countries at a very good price. His country´s car dealers were happy to get rid of their old models, the customers were happy because they got a nearly new car at a good price and the elderly car sales manager got at profit for each sold car.

If people with a solid knowledge from "yesterday" could learn to think positively of the possibilities of the internet, many new and viable webshops can be opened.

To think global

If you live in a small country, in a limited language area or you only consider your home town as your market you will have a limited number of customers. The internet opens up to the world. Often it is not anymore difficult to send your product to other pats of the world than to your neighbouring town.

When you plan your webshop you should consider whether you want to target your webshop towards customers in your province, in your country, to your language area, your continent or to the whole world.

Everything can be sold

If you are a bit creative and have the courage to change deep-rooted habits many different kinds of products can be sold over the internet. Also products and services that might be too specialised for your local market.
Below you see examples of goods and services that are sold through webshops. What can you sell?

  • Software to map the human genes
  • Pieces of jewellery made in your own home
  • Phonetic notation on Italian operas
  • Software to be used with sound productions
  • Self made paintings, lithography, and illustrations
  • Fair-trade product from fair-trade cooperatives
  • Translations
  • Print on t-shirts
  • Mail postcards with pictures taken by yourself
  • Download of books / documents in specific line of trade
  • Copies of paintings
  • Nationally known sweets like liquorice
  • Chocolate produced by 15 children from a school
  • Forum of 150.000 computer programmers ready to act on assign- ment from a customer
  • Local rock band selling own CDs and downloads of pieces of music
  • Translated texts for karaoke singers
  • Songs and speeches for weddings and funerals
  Download webshop book as a free PDF document.


Expert entrepreneurs believe that the future is shaped by people. They believe that if they can make the future happen.
- Saras D. Saravethy, professor in entrepreneurship

How to Open a Webshop
Make a Sales Strategy
Marketing Plan
Sales Management
Business-to-Business Market
Make a Website
Sales Letter - AIDA Model
Consumers
Distributors and Sales Channels
FAB Model: Features - Advantages - Benefits
Advertisement Online and Offline
Market Description
Competitive Parameters
Presentation Folders
Market Research
Who are your Competitors
Business Card and Logo
Reception at Business Start
How to Network
Organising the Company
Your Product / Service
Financing Start-up
Sales and Marketing
The Person Behind
Entrepreneurship Education