Depending on the product, the competitive parameters will be different. Different lines of business have different parameters.
In some areas the price is the most important competitive parameter. The more
competitive the line of business, the more important the price. In a street full
of restaurants, price will often be the bait for customers.
It is very easy to copy a competitive parameter when price is the only one. The only thing you have to do is to change the price label.
You can sell on something else other than price. Some things that are very difficult to copy are:
What competitive parameters do you have except from price?
Marketing is too important to be left to the marketing department.
- David Packard, founder of Hewlett-Packard