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Business Plan Example

Here is an example of a business plan for a Coffee shop, an IT company and a Graphic Designer.

The business plans are written in a template you can download on this web site.
Each business plan take up 13 pages and shows how a business can be structured. It is simple, convenient and understandable.

Coffee shop business plan - example

I will start the city´s most entertaining sports coffee shop with seating for 150 people. It´s packed with the latest technology so you can experience everything in sport from the segregated monitors at each of the 40 tables.

I use a proven cafe concept from the U.S. as a starting point and here the concept has existed for several years.

Realistic number of customers

Because of the new concept in this part of the country, our continuous marketing and my close contact with the neighborhood´s football club, we can expect a full house most of the week. The café can accommodate 150 people.

  • From Monday to Wednesday, we expect 60% occupancy with a replacement of the audience 2 times.
  • Thursday - Sunday 80% occupancy with the replacement of customers 3 times.

We expect that each customer uses 140 of the national currency per visit. This corresponds to four/five drinks or a drink and a menu (one unit of the national currency is app, 5 US$).

Price of product / service

We aim at a moderate price policy. A meal should be at the same level as Pizza Hut and the same for drinks.

  • Drinks: average contribution margin 70%
  • Food: average contribution margin 65%
  • Sports effects: average contribution margin of 75%


The Company is a privately owned company that is founded by Raymond Rede. I am a trained waiter and have served as such for many years at prominent restaurants and the last year I have been manager of a major restaurant. I am 40 years old and have played professional football for the local club. I am today a part of the marketing team of the club.


Five years ago I decided that I at one time in my life would have my own cafe. So today I have saved 200.000 in a start-up account in the bank. I have received commitments from three people who are willing to stand surety each for 20,000. Furthermore, I have a condominium with some equity.

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I will start the city´s most entertaining sports cafe with seating for 150 people.
- Owner of Thomsen´s Sports Cafe

Download Business Plan templates
9 Steps to Start a Small Business
Step 1 Entrepreneur /Team Resources
Step 2 Product or Services
Step 3 Description of the Market
Step 4 Sales and Marketing
Step 5 Organising your Company
Step 6 Business Development
Step 7 Budgets
Step 8 Financing
Step 9 Business Concept
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