Can you, in your business plan, present a clear mission statement outlining how starting this business will be great? In reality, very few entrepreneurs can actually do that.
The company´s mission or philosophy is the foundation on which the rest of the company will be built. Can you find a good mission that can show you the way and give you strength when everyday problems take hold once you have come a long way.
When you are a bit tired of your life as an entrepreneur, you can look to your guiding star and say, " Yes, that’s why I do it ." It will give you the energy needed to get through the hard times.
Where entrepreneurs normally have the mission to “make the business work well
and earn some money”, social entrepreneurs always have a mission.
Social enterprises are working to promote a social, health or environmental purpose. These type of businesses start to formulate a mission and must then find a solution to make a business out of it. Read about a social enterprise business plan.
To help you find what you and your company are good at, and what you miss, you can make a SWOT analysis. It is a good tool in this section where you have to find the company´s mission and working basis.
The above reflections can be summened up as your business model. A business model is a description of “how you generate revenue in your company” E.g. I sell razor blade sharpners online to to men who e.g. use expensive GIllette razor blades. Your business model is the starting point of your business plan.
In the business plan template you must relate to the following issues:
The company’s mission is a little more than simply selling "good food" or
"good working relational databases”. We have to go higher up to the skies to
find a company’s purpose and mission.
It is important to work your way beyond the immediate product or service to see the human, commercial or social needs of the value your business delivers.
What is your business mission?
It is important to know your company’s mission, but it also
helps you build your business if you have
clear measurable goals. They push you
There may be many measurable targets to set up:
What goals did you set?
Go to Download Center and find the template in which you can write your own business plan.
You know you´re doing what you love when Sunday nights feel the same as Friday nights.
- Donny Deutsch, Talk show host