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How to Make an Elevator Pitch

What will you say if you in an elevator are asked "So, what are you doing?"

It is often quite hard to come up with a swift and clear answer for what your company actually sells. Many have a tendency of maundering, deepening or understating leaving the questioner with a diffuse impression of what has been said.

Unclear thinking - slurred speech

One of the reasons why you may have difficulty to tell a potential customer, what you are doing is that you actually do not know.
Of course you know in broad terms what you want to sell but at the specific level it becomes difficult.

Physical product easier than service

Do you have a restaurant or do you sell physical things like shoes, scarves or PC monitors, it may be relatively easy to tell what you are selling.

But if you sell services such as software development, HR services, management or support, you can easily engage in a long story that no potential customer will understand.

15 seconds in an elevator

You must learn to make a short elevator pitch so you are able to explain to your customers exactly what you sell.

Try to prepare the perfect sales talk brief enough to be told to a stranger in an elevator going up five floors. He or she might be a potential customer.

Two examples

A restaurant owner and an IT expert could work out the below elevator pitches: 

  • The restaurant owner
    I own the city’s most entertaining Sports Café with a capacity of 150 people. It is fully equipped with state-of-the-art technology providing full insight into all aspects of the world of sports from separate monitors at each of the 40 tables.
    We have specially trained staff to serve our menus and drinks at fair prices. Here is my business card, it is a one-meal-free voucher for you and a friend.
  • The IT expert
    We provide a service for companies enabling their existing financial management software to handle electronic invoicing, stock control and payments transfer. This is a requirement large companies will shortly ask their suppliers to meet.
    Furthermore, e-commerce is cutting administrative costs. Those joining now will be ready to face the future.

Elevator pitch generator

Get help to write and structure your elevator pitch with PitchGrup tool. It is free, simple and helpful.

Go to next business issue: Where Are You Different from Your Competitors?

Money coming in says I´ve made the right marketing decisions.
Adam Osborne, made the first portable computer

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