What benefits do the customers get from buying your product or service? As customers have to spend money on your service or product it is important to analyse which motives they have for doing so.
If you do not know these benefits it becomes difficult for you to develop and sell the service or product to the customer.
Usually it is hard for an entrepreneur to envision what kind of customer
demand is satisfied by purchasing his/her service or product.
The entrepreneur would rather let the customer know about the product’s properties.
This means facts on the product/informative labeling like how long and wide, the weight or how many MHz the computer delivers.
However, a customer only focuses on the benefits and output to be gained from a
given service or product.
Benefits group into several categories – they could be:
What benefits and outputs will your product give the customer?
The FAB model can help you listen to your customer and experience what they really are looking for. The model will help you look at your service or product from three angles:
By asking questions to your customers, you can find out which advantages and which benefits are important for individual customers.
No one ever achieved success by planning for gold.
- Guy Kawasaki, Chief evangelist of Canva