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The Dynamic Business Plan - the book

In The Dynamic Business Plan you find basic core knowledge about start-up and running a small business.

Basic elements of being an entrepreneur or business owner anywhere in the world:

  • Perform a service or produce a product
  • Find ways to sell it
  • Make sure to make money on it
Read the 7 first pages of The Dynamic Business Plan
The Dynamic Business Plan is written for:

  • Entrepreneurs - people in the process of starting a business
  • Owners of small businesses - 0 - 20 employees

The Dynamic Business Plan is directed to the reader who is professional in his or her skill but not skilled in managing a business.
You could be an IT expert, an engineer, a graphics designer a man or woman with a degree in hospitality management or a retailer with ambitions.


- Read the 7 first pages of The Dynamic Business Plan
- Read step by step how to purchase a book - safe payment

Instant use of book
The book is presented in a well designed PDF document. When you buy the book you will receive it attached to an email within five minutes.

The Publication
The Dynamic Business Plan, Mogens Thomsen, MPM, 52 pages, 1. edition 2006, 2. edition 2009, © Thomsen Business Information 2009, ISBN 978-87-992994-0-9


Issues you must know about as a start-up

The Dynamic Business Plan covers all the illustrated areas. If you understand each area you will be an excellent business man or woman.

The content of each issue always changes and each issue will influence each other - so a business plan is dynamic.


Content of The Dynamic Business Plan

Foreword
Business concept

  • Mission statement
  • Elevator pitch
  • Customer benefit
  • Different from your competitors?
  • Clear goals

Personal resources and goals

  • Why do you want to start-up your own business?
  • Family network
  • Experience
  • Education
  • Economy
  • Internal Trade Networks
  • Product/service knowledge
  • Work Tasks
  • Weak sides

The product / Service

  • The exact product / line of goods / service
  • Estimate of Costs
  • Pricing
  • Inter-changeability
  • Supplier
  • Stock
  • Distribution
  • Competitors
  • Potential for development

Description of the market

  • Ways of research
  • Consumers
  • Corporate Customers
  • Realistic number of customers
  • Competitive parameters
  • Possibilities and threats in the market

Sales and marketing

  • Family network
  • Network
  • Business letter and logo
  • Business card
  • Web site
  • Sales Letter
  • E-mail
  • Telemarketing
  • Advertisement
  • Signposting
  • Presentation folders
  • Radio and TV
  • Trade fairs
  • Public Relation
  • Reception at business start
  • Influence on Sales
  • Marketing Plan

Organisation of the company

  • Legal structure of company
  • Bank
  • Accountant
  • Administrative routines - paper work
  • Business policies
  • Staff policy
  • Insurance
  • Localisation
  • Business partners /consultants

Business development

  • Business appearance in one and in three years
  • The product or service in one and in three years
  • Customers in one and in three years
  • Financial forecast for year three and year four
  • Other goals with your business

Budgets

  • Operating budget
  • Operating budget – an example
  • Establishing budget
  • Cash flow Budget

Financing

  • Sufficient cash
  • Personal resources
  • Families and friends
  • Banks and Savings Banks
  • Investors
  • Public funding schemes
  • Suppliers giving credits
.

Subway map:
Startup a business


Teaser to Dynamic Business Plan

Click and share your experience on:
The Dynamic Business Plan - the book

   
Mr. Chaitanya Chalamalasetty, India 15-12-2009
Earlier I had plans to do a MBA but now your concise DBP is more than enough for me. I only want to THANK YOU FOR WHAT YOU HAVE DONE.

   
     


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Copyright © 2009 Dynamic Business Plan          10-09-2010


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The Dynamic Business Plan - the book