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Telemarketing and Newsletter

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Telemarketing
Telemarketing means that you use a telephone to do marketing from. A telephone is an important marketing tool and is a relatively quick and cost effective way to approach customers.
Whether telemarketing is the right thing for you depends on what you want to achieve with the telephone call, your skills as a telephone marketer and other certain aspects of your product/service.

If your product/service is well-known to the customer then there is no hindrance to using the telephone for sales purposes. However, if you are approaching a new customer or if you are introducing a new product/service, it might be better to make an appointment first.

Newsletter
On your website you can make a contact form urging the visitor to sign up for a free newsletter. It is a cheap and effective way of keeping in touch with potential customers.

E-mail
Email as a sales tool must be used with the outmost care.
Spam mail is unacceptable. Email sent to hundreds of strangers shows the receiver of the email that your company is not a serious one.

You can send an email talking about your company to the people you have already had some contact with.

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Telemarketing and Newsletter

 
Elisabeth Hau Lin Hue, Singapore 15-12-2009
Newsletter is a powerfull tool. Every time we send one out our visitors mulitiply on the web site.

 


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