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How to Make an Elevator Pitch

Related answers:

Here you will learn:
  1. To make a short presentation of your business - an elevator pitch

If you are asked: “So, what are you doing?” it is often quite hard to come up with a swift and clear answer for what your company actually sells. Many have a tendency of maundering, deepening or understating leaving the questioner with a diffuse impression of what has been said.

15 seconds in an elevator
You must learn to make a short elevator pitch so you are able to explain to your customers exactly what you sell.

Try to prepare the perfect sales talk brief enough to be told to a stranger in an elevator going up five floors. He or she might be a potential customer.

Two examples
A restaurant owner and an IT expert could work out the below elevator pitches: 

  • The restaurant owner
    I own the city’s most entertaining Sports Café with a capacity of 150 people. It is fully equipped with state-of-the-art technology providing full insight into all aspects of the world of sports from separate monitors at each of the 40 tables.
    We have specially trained staff to serve our menus and drinks at fair prices. Here is my business card, it is a one-meal-free voucher for you and a friend.
     
  • The IT expert
    We provide a service for companies enabling their existing financial management software to handle electronic invoicing, stock control and payments transfer. This is a requirement large companies will shortly ask their suppliers to meet.
    Furthermore, e-commerce is cutting administrative costs. Those joining now will be ready to face the future.
- Go to next business issue: Where Are You Different from Your Competitors?

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How to Make an Elevator Pitch

 
PRERIT SHAH, INDIA 04-08-2012
yeh so my identity line is - we are one of the leading service providers in the field of project finance & central govt GRANTS especially to the aspiring entrepreneurs,import-exporters & mega-plant & factory owners. Furthurmore ,we provide the products like Personal Loans ,House loans,Commercial Loans& Business Loans for the Aspiring Entrepreneurs.

Mogens Thomsen, Scandinavia 26-11-2009
Hi guys, show us your sales pitch!! The sales pitch for this web site is: "We deliver core knowledge about starting and running a small business" What is yours?

 


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