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A sales letter to a potential customer must be written in a way that catches
the reader’s interest right away.
A sales letter is a powerful and direct way of communication. You are getting
close to your customers, thus making a base for sales.
Furthermore, it is a marketing advantage, as you are able to approach
potential customers without your competitors’ knowledge.
Information on the customer
Before mailing out sales letters it is important that you have gathered as
much information on the customer as possible. The greater knowledge of a
potential customer, the better.
To optimise your sale tenfold you could phone the receiver of the sales
letter afterwards.
AIDA model for a sales letter
If you send an unsolicited sales letter, you know that your letter is just
one of many. Therefore, make sure that the recipient will be interested in your
particular letter. The AIDA model is a template that can meet that goal.
The AIDA model consists of four elements and they must all be present in the
sales letter:
- Attention = Create attention using a
picture or caching start text
- Interest = The receiver must become
interested in your text /picture
- Desire = The letter must create the
desire to buy your product /meet you
- Action = Help the receiver so he
want to take action – e.g. contact you or buy on your website
- Go to next
business issue: Telemarketing
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| Elisabeth Hau Lin Hue, Singapore |
03-12-2009 |
I use the AIDA sales letter template: A): create Attention, I)make the reader Interested, D)make them Desire the product, A) Acction - make sure the contact you.
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