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It can be fairly easy to estimate the potential amount of customers. But how
many will actually want to take the money out of the purse and pay you for your
product or service? It is much more difficult to estimate.
Ways to estimate
To come up with a qualified guess you could interview 50 potential customers.
Ask them whether they want to buy your product instead of the one they are using
at the moment. Hopefully 50 % says yes.
Other issues that could determine a realistic number:
- Your location close to the railway station is very good so 100 customers
per day will be realistic.
- You can sell the same product 40 % cheaper because of improved
effectiveness - this attracts customer.
- You have found a "hole in the market" so there is no competitors.
- Heavy marketing and PR the first four weeks should open the market.
- Maybe you are so lucky that the first customer is your old workplace that
have bought 500 hours of work from you.
Don´t make unrealistic estimation in your business plan. Everybody can look
through an unrealistic number. Or at least the investors, staff from the bank
and other businessmen.
Example: Sports Bar and Cafe:
Because of its news value, our powerful marketing campaign and our close
relationship to the local sports club we expect full house most of the week. By full house we mean:
- In the cafe we have room for 150 persons/chairs.
- From Monday to Wednesday we expect
60 % occupied chairs.
- They will be occupied 2 times during the day.
- Thursday to Sunday 80 % occupied chairs.
- They will be occupied 3 times during the day.
- Each customer will spend an average of 20 $.
- Go to next
business issue: Competitive Parameters
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gia su
| Steve Matata, Ghana |
28-11-2009 |
Only 1/4 of the expected customers bought my energy effctive stove - but I will keep on pushing.
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Copyright © 2009 Dynamic Business Plan 07-02-2012
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