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Public Relations

Related answers:

The very best marketing you can get is a presentation in a newspaper, magazine, radio or television.

An editorial article makes your company very trustworthy because a journalist has interviewed you and written about your product or service, or about you as a person.

It is rather difficult to catch the eye of a journalist. You need to deliver something special that will interest the newspaper´s readers.

Are you interesting for the journalist?
If you live in an area where people know each other, then the local newspaper might find it interesting that "The son of Mr. Wu takes over the restaurant".

National papers want bigger news or news that is in line with an official policy. If you, after two years of study in Denmark, start exporting merchandise from the Beijing Opera, a headline for a national newspaper could be:

  • “Scholarship in Scandinavia opens new ground for export to Europe”.
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