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The very best marketing you can get is a presentation in a newspaper,
magazine, radio or television.
An editorial article makes your company very trustworthy because a journalist
has interviewed you and written about your product or service, or about you as a
person.
It is rather difficult to catch the eye of a journalist. You need to deliver
something special that will interest the newspaper´s readers.
Are you interesting for the journalist?
If you live in an area where people know each other, then the local newspaper
might find it interesting that "The son of Mr. Wu takes over the restaurant".
National papers want bigger news or news that is in line with an official
policy. If you, after two years of study in Denmark, start exporting merchandise
from the Beijing Opera, a headline for a national newspaper could be:
- “Scholarship in Scandinavia opens new ground for export to Europe”.
- Go to next
business issue: Reception at Start
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