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Before the invention of the internet, folders were the main way to present
many products.
Today it is quite common to have print outs from the internet, presenting the
product or service, or even just wording on the business card stating that all
information can be found on the company´s website.
Website is an alternative
Your new business can save at lot of money using the principle of "All
Information to be Found on the Website". If you make your website the place
where all new and old information are stored there will never be any obsolete
information in circulation.
You can even print nice product information direct from the website if you need
to bring paper presentation to a sales meeting.
However, some companies - depending on the line of trade - must produce four
coloured presentation folders. If not, the company will not be recognised as a
professional trade partner.
- Go to next
business issue: Radio and TV Commercials
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