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Sometimes the market gives a company possibilities it was not aware of. The market could also give you an unforseen thread instead. For
instance, the government could make a new law, saying that everybody has to wear
a mask protecting themselves against smog. If you are selling masks this law
gives you a huge selling opportunity.
Things that effect the market
Also things in the world affect the market. A catastrophe like an explosion
in a chemical factory that pollute a river. Changing fashion trends. More
purchasing power in the society in general might change the market you are in.
For one company these things might be a possibility, for others a threat.
Be updated
Always keep an eye on the newspaper, the television, listen to discussions.
Use your common sense. Compare the input you get with the company you are
running. Maybe sometimes you can foresee where the market is going?
You can´t change the things that is happening in the market. You can adjust
your company to them.
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business issue: Get Contact with Customers
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Copyright © 2009 Dynamic Business Plan 07-02-2012
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