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Sometimes the market hands a company opportunities it was not previously
aware of. The market can also give you an unforseen threat. For instance,
the government could make a new law, saying that everybody has to wear a mask
protecting themselves against smog. If you are selling masks, this law has given
you a huge selling opportunity.
Things that effect the market
Also, things in the world affect the market. A catastrophe like an explosion
in a chemical factory that pollutes a river, changing fashion trends, or more
purchasing power in society in general. These might all change the market you
are in. However, for one company, these things might be a possibility, for
others a threat.
Adjust your company
Always keep an eye on the newspaper, the television, listen to discussions.
Use your common sense. Compare the input you get with the company you are
running. Maybe sometimes you can foresee where the market is going?
You can't change the things that are happening in the market. You should adjust
your company to them.
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business issue: Get Contact with Customers
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Copyright © 2009 Dynamic Business Plan 21-05-2012
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