Know your competitors in the market
In the market you also find competitors. You have to find out what you are up
against. On what level is the quality of the competitorâ€™s product? What is the
price? How big is their turnover? How is their marketing and web site? How is
their product development? Where are their weak points?
If you look at an iceberg, 90% of it will be under water with just 10% visible
to the human eye. This you can compare with the description of the market and
the marketing material. You need to spend a lot of time researching the market
and thinking about the best way to approach the customers.
After weeks of researching you might end up making a five page web site and
300 business cards. 90% was spent on research, and 10% on appearance.