If you don´t have a feeling of whom your customers are it becomes difficult to choose the right way to approach them.
There are a lot of questions that could be asked in order to establish a picture of your customer.
You should know as much as possible about your potential customers. If you know the name and address of the customers then you have come very far in your marked research.
If you are a business that spend a lot of money on marketing you should maka a Marketing Plan
In the market you also find competitors. You have to find out what you are up against. On what level is the quality of the competitor’s product? What is the price? How big is their turnover? How is their marketing and web site? How is their product development? Where are their weak points?
If you look at an iceberg, 90% of it will be under water with just 10% visible to the human eye. This you can compare with the description of the market and the marketing material. You need to spend a lot of time researching the market and thinking about the best way to approach the customers.
After weeks of researching you might end up making a five page web site and 300 business cards. 90% was spent on research, and 10% on appearance.
Embrace surprises that arise from uncertain situations, remaining flexible rather than tethered to existing goals.
- Saras D. Saravethy, professer in entrepreneurship