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The exact product / service
Try specify exactly what you are selling. Many companies have difficulty in telling the public what they are selling.Be exact
If you sell soft drinks or mens shoes it is fairly easy to state the exact
product. But if you want to sell your own developed software or work as a
consultant it sometimes get a bit complicated. What kind of software is it?
Software to optimise work flow, 3D and visual effect or software that measure
ones heart beat - or the rhythm in a music box?
And what kind of consultant? Daily management, logistic, European affairs, wedding or funeral consultant. You can find many different consultants so be specific and don´t expect others to guess the correct type of consultant.
Sports Bar and Cafe
For example if you are opening a Sports Bar and Cafe you could specify your
product en these categories:
1. Beverage
- Soft drinks
- Tea and coffee
- Alcoholic
- Menues
- A la carte
- Snacks
3. Sports effects
- Football
- Cricket
- Other
An IT expert could be selling three products:
- Product 1: A strategy paper stating the pros and cons about online trade for the specific company and what measures to be taking to implement a IT strategy.
- Product 2: Implementation of the IT strategy. This means making sure that the economic system of the company is able to communicate with the web shop
- Product 3: Service contract with maximum 4 hours time of respond.
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