Try to specify exactly what you are selling. Many companies have difficulty in telling the public what they are selling.
If you sell soft drinks or shoes then it is fairly easy to state the exact product. But if you want to sell your own developed software or work as a consultant it sometimes can get a bit more complicated.
What kind of software is it? Software to optimise work flow, 3D and visual effects or software that measure ones heart beat – or even the rhythm in a music box?
And even, what kind of consultant exactly? Are you a daily management, logistic, European affairs, wedding or funeral consultant? You can find many different consultants, so be specific and don´t expect others to guess the correct type.
For example, if you are opening a Sports Bar and Cafe you could specify your product in these categories: