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Distributers
Many business owners want to sell their product/service directly to their customers. Doing so, you score the full profit yourself without having to split it between one or more distributiers.There is a tendency towards direct sales to consumers, but to a newly
established company a hook-up with one or more distributors could be a wise
decision.
Help from distributers
Distributor can take some costly tasks off your shoulders. An example:
- Collecting market data
- Marketing
- Negotiation
- Order book
- Financing
- Transfer of risk
- Warehousing
- Payments
- Carriage to customers
Choose distributers
Having analysed your customers’ purchasing behaviour and the pros and cons
of using distributors you are now ready to choose the ideal distribution system
for you and your customers.
- Go to next
business issue: Estimating Cost >
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