Look at your community, the area in the city, the new mall or the local
market. You are probably able to buy what ever product or service you like. So
why start a new business when you can buy everything?
You have to do better You can do better - hopefully. You have to ask yourself: "In
what way is my product or service better than the ones already available?"
The differences can be small but crucial. For instance:
Your family can supply you with fresh shrimps
Few have the computer skills you have
Your stand is very close to a bus station
Your cousin has studied in Europe and has contact with a European
businessman
Your education gives you new knowledge to perform better
Your personality will give your customers a good feeling so they purchase
more
You have over the last 10 years become friends with important purchasing
agents.