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Look at your community, the area in the city, the new mall or the local
market. You are probably able to buy what ever product or service you like. So
why start a new business when you can buy everything?
You have to do better
You can do better - hopefully. You have to ask yourself: "In what way is my product or service better than the ones already available?"
The differences can be small but crucial. For instance:
- Your family can supply you with fresh shrimps
- Few have the computer skills you have
- Your stand is very close to a bus station
- Your cousin has studied in Europe and has contact with a European
businessman
- Your education gives you new knowledge to perform better
- Your personality will give your customers a good feeling so they purchase
more
- You have over the last 10 years become friends with important purchasing
agents.
- Go to next
business issue: Customer Benefits
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| Steve Matata, Ghana |
27-11-2009 |
My advantage compared to my competitors was that I knew many possible customers from my former job.
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Copyright © 2009 Dynamic Business Plan 05-02-2012
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