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What benefits get the customer from buying your product or service?
As customers have to spend money on your service or product it is important
to analyse which motives they have for doing so.
Customer benefits are not just facts
Usually it is hard for an entrepreneur to envision what kind of customer
demand is satisfied by purchasing his/her service or product.
The entrepreneur
would rather let the customer know about the product`s properties. This means
facts on the product / informative labelling like how long, the weight or how
many MHz the computer deliver.
This is customer benefits
However, a customer only focuses on the benefits and output to be gained from
a given service or product.
Benefits group into several categories. Benefits could be:
- Saving time
- Saving money
- Saving trouble
- Saving transportation
- Increased sales
- A more distinguished appearance
- Being acknowledged and recognised
- Move in fine surroundings
- Getting your competitors where you want them.
What benefits and outputs give your product the customer?
- Go to next
business issue: Business Goals
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| Ali Anani, Jordan |
15-03-2010 |
I have written a presentation on the isentification of customers´ needs. I am writing a second one on "The fixed and variable customer needs and benefits". In my experience, a customer faces different types of needs. If he/she is hungry in the morning still he/she shall be hungry again during the day.These are revolving needs. There are growing needs such as the need for recognition, respect and care for the customer´s time. The more we fill these needs, the more the customer expects and demands. These are the needs that make the difference.
I tried to paste the link to my presentation, but apparently this is nort allowed. It is entitled "Consultative Selling and Customers´ Needs Identification".
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