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In the paragraph Sales and Marketing in the business plan you are supposed to
describe how you will get in contact with the customers you have identified.
Experience shows that the most difficult thing about starting a business is to
find a sufficient amount of customers - customers who want to buy your product
or service.
Sales make the difference
It can be difficult to get the right stamps from the authority, raise enough
money to get started, find out how to make proper accounts, make prototypes,
hire staff and calculate the tax. However, if the customers waiting in line
outside your business wanted to buy your product then most of the problems would
disappear.
The administrative problems would not disappear, but you would (because of
the good sales) have earned sufficient money to hire people to do the
administrative work for you.
No customers no income
If you have no customers you have no income. So make sure to have a focus on
sales and marketing when starting a business.
There are a lot of ways in which you can make yourself visible for your
potential customers. Pick the ones which are most suitable for your company.
- Go to next
business issue: Web site
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| jamal Bazena, Libya |
24-03-2012 |
just started running own business
| Eric Baloyi , South Africa |
28-11-2009 |
He is right.
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