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In this paragraph in the business plan you are supposed to describe how you
will get in contact with the customers you have identified.
Experience shows that the most difficult thing about starting a business is
to find a sufficient amount of customers. Customers who want to buy your product
or service.
Sales make the difference
It can be difficult to get the right stamps from the authority, raise enough
money to get started, find out how to make proper accounts, make prototypes,
hire staff and calculate the tax. But if the customers were waiting in line
outside your business wanting to buy your product most of the problems would
disappear.
The administrative problems would not disappear, but you would because of the
good sale have earned sufficiently money to hire people to do he administrative
work for you.
No customer no income
If you have no customer you have no income. So make sure to have focus on
sales and marketing when starting a business.
There are a lot of ways you can make yourself visible for your potential
customers. Pick the ones which are most suitable for your company.
- Go to next
business issue: Web site
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| Eric Baloyi , South Africa |
28-11-2009 |
He is right.
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