Maybe lack of funds forced you to lower your ambitions. But you want to fulfil your ambitions within three years.
You have to start in a side street with only family as staff. In three years you want to relocate to the high street with five paid employees.
Or, instead of having one old van selling "Freshly caught and filled fish" your vision is to have a fleet of 20 nice looking vans driving round the suburbs of the newly rich areas selling to the busy working housewives.
How do you see your business in one year and in three years?