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A way to tell the world you have great products or services to sell is to use advertisements and signposts.
Advertisement
There are many places where you can put in an advertisement. It is normally
rather expensive for a new business to use advertisements because the response
is usually poor. One advertisement doesn´t make a response. You have to put in
several advertisements before the reader starts noticing it.
An advertisement can´t stand alone so you have to combine it with other
marketing activities.
An advertisement can be put in a national newspaper, the town’s newspaper or the
suburb paper. A telephone book or the town’s official web site might be a place.
Also, trade paper, trade magazine and other focused papers are an option too.
Photocopied advertisements to be placed in shops, light posts, cafes and office
buildings are a cheap way to get the word out about your company.
Online advertisement
Maybe online advertisement is better suited for your business? It is often
cheaper and gives you better value for money using specifics web sites as your
advertisement platform. Google and Facebook have ads that only will pub-up if
the user is interested in your product or service. If a user click on your add
you will be charged a certain fee.
There are many other international and local websites that have similar
advertisement systems.
Active on social media
Another way to promote yourself and your business is to be active on the many
different platforms. If you are skilled in a specific topic talk about it in
forums or create your own Facebook page where you discuss with customers.
Signposting
I you have a restaurant, a shop, a car or other public show possibilities,
then these have to be used to their optimum. They will be free of charge and
will hopefully attract the customer.
You could also hire a man to carry a sandwich sign showing the way to your
restaurant or to your website.
- Go to next
business issue: Presentation Folders
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| Eric Baloyi , South Africa |
15-12-2009 |
I have an online business so physical advertisements in papers are waste of good money. Online marketing for online business.
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